Loop, the movie

by Craig on April 11, 2011

For Christmas, my brother-in-law Erik made me this mini documentary about Loop. Erik’s been a huge supporter of mine from the moment I decided to change careers and open the shop. He has a fantastic eye and a great business sense. And he’s a great collaborator for hashing out ideas big and small.

Erik’s also talented photographer, video editor (click here to see his listing on imdb – he’s the only person I know with a listing), and director (click here to see his music videos). He’d seen videos about small businesses and thought it would be fun to make one for me. I think he did an amazing job and I really appreciate it.

Thanks, Erik!

{ 17 comments… read them below or add one }

Vismajor April 11, 2011 at 6:58 pm

I loved this so much. :)

Jckwcs April 11, 2011 at 8:06 pm

Love, love, love….. Your store is the only reason I would consider moving into town! Keep it up!

Will April 11, 2011 at 8:16 pm

Yay! What a delightful video. Love it. And love you guys. Thanks for being there. :)

Barbara April 11, 2011 at 8:16 pm

Smashing – really captures the essence of Loop. Well done!

Terrie April 11, 2011 at 9:22 pm

What a cool video! I love it :)

Lori April 11, 2011 at 9:29 pm

Love love love this video! I just lost my job and you might have inspired me to do what I love. Thank you!

Diane Kerr April 11, 2011 at 10:21 pm

Hey Craig, I love the video. Watched the video with my boys , who I drag into the shop on a regular basis. They think that it’s great. :)

cynthia April 11, 2011 at 10:55 pm

Bravo! What a great video. It really captures who you are and the passion behind Loop

KnitXcorE April 11, 2011 at 11:52 pm

adorable. i love this.

mellenknits April 12, 2011 at 8:11 am

Great video Craig! It really captures all that I love (and miss) about Loop. I moved away from Philly 2 years ago, and every yarn store that I’ve come across since, I compare to Loop – and I have yet to find a shop that has a comparable selection, sense of color, and atmosphere. Wishing you the best of luck and continued success!

Craig April 12, 2011 at 8:17 am

Thank you for all your sweet and supportive comments! It inspires me to make Loop the best shop it can be.

Erik really did an amazing job with the video. He put so much time and effort into it. I’m lucky to have such a fantastic BIL.

Pixiewear April 12, 2011 at 9:15 am

Wonderful video! Love it.

Barb April 12, 2011 at 6:00 pm

Great video! I wish I could visit your shop in person – it looks like it would be just a wonderful experience. If I ever get to Philly . . .

You are so lucky to be doing what you seem to love – good luck to you!

Gail Isaacs April 13, 2011 at 8:23 am

Loved the video! Wish I could come more often- buying online is just not the same.

Ann April 13, 2011 at 5:20 pm

Wonderful video, Craig. And Loop…well, it is the most beautiful yarn store I have ever been in. It’s pure pleasure to ogle the yarn displays and talk to your friendly staff.

Melanie Martinek April 14, 2011 at 10:30 pm

LOOP is my favorite yarn store of all times !~!
The color display and fibers selection is amazing.
Everything about the shop is perfect.
Online shopping is so great as well.
Thank you Craig !!

Kristine April 15, 2011 at 11:24 am

I love this video! and I love being a part of Loop! :) Craig, you look so cute in this!

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